Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.
In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it’s now less about what you’re selling, and more about how people identify with what you believe.
In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.
When you add your heart and passion into your business model, customers can't help but notice—and respond to—,your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.
Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.
Amazon.com/Heart-Building-Great-Brand-Digital-Kindle-Edition
You must know your stuff. That’s the relatively easy part. If you’re reading this, you are likely a seasoned pro with experience in the field of outdoor living design and construction. If you’re a student or just thinking about starting out, don’t start in sales. Get out there and do some construction before you go […]
LANDSCAPE DESIGN BUILD CONTRACTORS What if I told you there’s a proven method to achieve close ratios of over 50% in your landscape design build business? In this thought-provoking video, I uncover the powerful union between Lead Qualification and Sales processes. Discover the four key strategies that can transform your approach and drive unprecedented success. […]
This guide will equip you with a 5-step approach to securing design retainer agreements, allowing you to focus on what you do best: creating stunning outdoor escapes for your clients. (Side note: After my first sales call using this process after nearly 20 years of doing it “the old fashioned contractor way “my remark to […]
Imagine this scenario: You meet with a prospective client, and within a single visit, you’ve not only secured their commitment to your design services, positioned your company as the clear choice over the competition for the construction of the project as well. How is this possible? By leveraging the power of design. Offering in-house design […]
A series of HOW TO articles on selling design work profitably.This is article #1. Why Offer Design Most landscape and hardscape design build companies make their money on construction. But find building other people’s designs less than satisfying from a creative and financial perspective. The way to beat the competition in any market is through […]
As a seasoned landscape contractor, you know the key to winning jobs is wowing clients with jaw-dropping visuals that bring their outdoor visions to life. But creating professional-grade 3D renderings and video walkthroughs in-house is a massive drain on time and resources. That’s where SOD’s specialized landscape design services give you the competitive edge. We […]
As a landscape contractor, you know speed and quality are everything in this business. Clients want to see their outdoor vision come to life and start enjoying it, ASAP, not get stuck waiting for design plans. Delays mean lost deals, frustrated customers, and money left on the table. But what if you could tap into […]
Using your computer’s built-in photo viewer ???? Most computer Operating Systems come with a basic photo viewer program. Open your photo in the viewer and look for an “edit” or “resize” option. You may be able to enter a specific desired file size (e.g., 3MB) or reduce the photo dimensions (e.g., percentage or pixels). Save […]
Section 4a: What constitutes a revision? Creating a stunning design often involves some back-and-forth to get it just right. That’s why we offer a complimentary round of revisions with every order! Here’s how it works: We Got It Wrong? We’ll Fix It (Rectifications): Changing Your Mind? Revisions Are Here (Revisions): How Revisions Work: A revision […]
Important Details to Understand Section 3a: Understanding Your Presentation: Primary Products vs Add-Ons There are two main parts to every presentation we create: Primary Products and Add-Ons. Knowing the difference is important because it affects how you receive your final product and how revisions are handled. Let’s break it down: Here’s a quick rundown of […]