Sales

People hate to be sold but they love to buy.

Selling is creating trust, establishing yourself and your company as experts. Our sales process leads your prospective customers through a process that allows you to be yourself, create trust, to get an understanding of what it is they truly want, while revealing your prospect’s desires and budget.

Selling landscape design, construction or maintenance projects is not about sales techniques, it certainly shouldn’t be about price and it’s not about manipulation. Our sales process relies on trust connection and getting to the truth. It really only works if you can be true to your values, your passion, and purpose.

Sales techniques are old school. Honesty, credibility and your expertise are all you need to close the sale. We can show you how.

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Sales Training

Our Sales Training Classes teach your salespeople how to guide prospects through a systemized, extremely effective, and repeatable sales process. The process we teach orchestrates the interaction between your salespeople and your potential customers and has been crafted over 35 years of selling landscape services. Our sales training can:

Bring sales teams to 70% close rates.
Teach you how to develop trust, based on expertise and not sales techniques.
Show you how to make an emotional connection through understanding your prospects needs.

"A 400% increase in profitable revenue! [...]Passion for excellence, Drive to serve and commitment to truth. A game changer for us."

JEFFREY DAWKINS

Controller - Green Thumb Nursery and Landscaping

Cayman Islands, Grand Cayman

"Dan's sales training helped me immensely with my sales efforts guiding me whenever I needed help. He has been a great resource, a sounding board and teacher."

SANDRO FELIPPE

Sales Manager - GreenThumb Nursery

Cayman Islands, Grand Cayman

"A great coach and empathetic listener. It was great to be heard. Our work together is greatly responsible for the success I’ve had as a sales person"

RICH ADAMS

Sales Manager - Teufel Nursery

Hillsboro, Oregon

Horticultural Training

It’s hands on, at your site, on your customers’ properties, and in the shop training. Our training is based on sound scientific horticultural practices, learned through trial and error in our customers’ landscapes.

New Service

Speaking Engagements: Keynotes, Workshops and Seminars

Dan Pestretto gives high energy, entertaining, informative and motivating presentations. They are heart, values, science and art based. His, speaking engagements for landscape business owners are informed by his over 35 years in the industry.
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"Articulate, well focused on his subject matter and generous with his time. Knowledge of the landscape/nursery industry is exceptional: furthermore, he breaks down the sales process in a way that is easy to digest."

DARRYL NEWMAN

Connecticut Nursery and Landscape Association President

Newtown, Connecticut