Sales

“People hate to be sold but they love to buy.”

Making the sale is about connecting with a prospect, developing trust, demonstrating competence, and minimizing risk. Our sales system leads your prospective customers through a process that allows you to be yourself, trustworthy, and get an understanding of what it is they truly want. The process will reveal your prospect’s desires and budget. Our sales process is most effective when you are true to your values, your passion, and yourself.

Sales techniques are old school. Honesty, credibility, your expertise and structure are what you need to close the sale. We can show you how.

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[...]A 400% increase in profitable revenue! [...]Passion for excellence, Drive to serve and commitment to truth. A game changer for us.
JEFFREY DAWKINS
Controller - Green Thumb Nursery and Landscaping
Cayman Islands, Grand Cayman
"Articulate, well focused on his subject matter and generous with his time. Knowledge of the landscape/nursery industry is exceptional: furthermore, he breaks down the sales process in a that is easy to digest."
DARRYL NEWMAN
Connecticut Nursery and Landscape Association President
Newtown, Connecticut
"Dan's sales training helped me immensely with my sales efforts guiding me when ever I needed help. He has been a great resource, a sounding board and teacher."
SANDRO FELIPPE
Sales Manager - GreenThumb Nursery
Cayman Islands, Grand Cayman
"Excellent people skills, a great salesperson. His vision makes for good for landscape design, and he stays with the project to assure that vision is achieved."
DAMON SCOTT
PLA
Huntington, NY

Sales Training

Our Sales Training Classes teach your salespeople how to guide prospects through a systemized, extremely effective, and repeatable sales process. The process we teach orchestrates the interaction between your salespeople and your potential customers and has been crafted over 35 years of selling landscape services. Our sales training can:

  • Bring sales teams to 70% close rates.
  • Teach you how to develop trust, based on expertise and not sales techniques.
  • Show you how to make an emotional connection through understanding your prospects needs.
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Horticultural Training

It’s hands on, at your site, on your customers’ properties, and in the shop training. Our training is based on sound scientific horticultural practices, learned through trial and error in our customers’ landscapes.

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Speaking Engagements: Keynotes, Workshops and Seminars

Dan Pestretto gives high energy, entertaining, informative and motivating presentations. They are heart, values, science and art based. His, speaking engagements for landscape business owners are informed by his over 35 years in the industry.
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"Articulate, well focused on his subject matter and generous with his time. Knowledge of the landscape/nursery industry is exceptional: furthermore, he breaks down the sales process in a that is easy to digest."
DARRYL NEWMAN
Connecticut Nursery and Landscape Association President
Newtown, Connecticut